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©2019 by Crystal Hunter

What I Do

01

COMPETITIVE ANALYSIS

USER RESEARCH

(QUALITATIVE & QUANTITATIVE)

02

USER PERSONAS

USER FLOWS

JOURNEY MAPS

03

WIREFRAMES

INFO ARCHITECTURE

STORYBOARDS

SCRIPTS

PROTOTYPES

04

USABILITY TESTING

PROGRAM & PRODUCT EVALUATIONS

Happy Clients

CHI
Abbott
GolfNow
Disney
WellsFargo
CocaCola
BOA
Bechtel
PNC
Deloitte
Meritage
Cargill
ProImpress
OUR
CHI
Abbott
GolfNow
Disney
WellsFargo
CocaCola
BOA
Bechtel
PNC
Deloitte
Meritage
Cargill
ProImpress
OUR

What They're Saying

Crystal is one of the most talented, diligent and competent people I've EVER worked with. She combines creativity with productivity in ways you rarely see. Project Managers would fight to have Crystal on their team and we eventually had to restructure her role so we could better give her positive impact the widest possible reach. Regardless of situation, Crystal is without doubt someone you want on your side.

Seth Pollack, The GMarie Group

I work with many designers – and Crystal, when it comes to innovative, performance-driven solutions, is one of the best I’ve personally worked with. During my time with Choice Hotels International, I had the pleasure of working with Crystal on a high-profile project. And Crystal played a critical role in ensuring we developed one-of-a-kind, results-driven, and highly engaging training program. Key traits of Crystal that contributed to the success of this important project were: her thoughtful listening skills, effective communication skills, and learner-centric mindset. But most of all, Crystal is delightful to work with!

Jeein Ahn, Choice Hotels International

Training & Tools

Education

M.S. Instructional Design, Focus: Online Learning

Florida State

 

B.S. Multimedia Writing & Technical Comm.

Arizona State

 

UX Design Certificate

CareerFoundry

UI for UX Designers Course

CareerFoundry

Tools

Adobe XD

Balsamiq

Illustrator

InVision

LucidChart

OptimalSort

Photoshop

Sketch

Survey Monkey

Case Study

An online test prep company hired me as their first ever UX Designer. The company is well known for online test prep question banks, but they were venturing into new territory with the rollout of classroom management and assignment creation tools. They engaged me to create student, faculty and administrator experiences that would be tested with high school districts in their pilot program. Later, the tools would be released across all verticals (e.g. medical, nursing, accounting, legal). When the MVP was released to pilot participants, it received both high praise and useful feedback for future enhancements.

My first task was to design a tool for faculty to create assignments using questions from the company's existing question banks. The company did not have pilot program participants yet, so I conducted interviews and focus groups with internal employees who were former teachers, professors, and school administrators. I also conducted a comparative analysis to identify the successes and failures of top competitors. Armed with this information, I developed proto personas, stories, and flows.

I used Sketch and InVision to create many iterations of low and mid-fidelity wireframes and prototypes, which were reviewed in depth by the company's executive committee. Shown below is a sampling of some early version wireframes, which evolved over time.

As the company's UI Designer worked on high-fidelity wireframes, we collaborated on a new Design Language System to establish a consistent style and ensure the tool met accessibility requirements. Shown below is the Typography section of this document.

I packaged the user personas, stories, flows, high-fidelity wireframes, information architecture, and developer notes for the production team. The developers had been involved in review meetings, so they were already familiar with the UX, but we had a handoff meeting to address any outstanding questions. I also attended their grooming meetings to address additional questions and concerns. Shown below is a sample of the developer notes for a couple screens.

In the video below, I show how faculty can complete four steps to create an online assignment: choose settings, select questions, preview the assignment, and assign it to a class. 

Note: If the picture is not clear, consider viewing in full screen mode.

While production was underway, I created a Usability Testing Toolkit for the company to use for this and future projects. After the MVP rolled out, the company conducted systems training sessions with pilot program faculty and administrators. These participants filled out a usability testing survey that I created via Survey Monkey. After gathering and analyzing their feedback, I presented findings and recommendations via a report.

Survey questions included the following:

  1. Have you used [product name] in the past? If so, please describe your experience.

  2. What tools have you used to create online assignments for students in the past? How well did they meet your needs?

  3. Generally speaking, what are your primary goals and frustrations when creating online assignments for students?

  4.  Log in as a faculty member. Looking at the dashboard, what are your first impressions? How does it make you feel? What are you most likely to do first? What is clear to you and what is confusing?

  5.  Create an assignment for your class and then come back to this survey and describe your experience. What worked well and what felt confusing? Please be as specific as possible.

  6. How can creating online assignments in [product name] be improved for you? 

  7. Besides creating online assignments, what additional features would better help you teach your students?

  8. To what extent do you agree with this statement: [Product name] makes it easy for me to create assignments for my students.

  9. To what extent do you agree with this statement: I plan to use [product name] to create online assignments for my students.

  10. What other comments or concerns would you like to share with us?

I am pleased to report that on average program participants agreed 84% that the tool made it easy to create online assignments and agreed 91% that they planned to use it. I was also grateful for the chance to get user feedback and requests on how to improve the tool as well as what other classroom management features they would like to see in the future.

In addition to the assignment tool, I also designed the faculty dashboard, grade book, assignment reports, assignments library, and class roster. For the student experience, I designed a dashboard, assignment calendar and list, and assignment report. For the administrator experience, I designed a reporting dashboard and license distribution feature.

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