Crystal is one of the most talented, diligent and competent people I've EVER worked with. She combines creativity with productivity in ways you rarely see. Project Managers would fight to have Crystal on their team and we eventually had to restructure her role so we could better give her positive impact the widest possible reach. Regardless of situation, Crystal is without doubt someone you want on your side.

Seth Pollack, The GMarie Group

I work with many designers – and Crystal, when it comes to innovative, performance-driven solutions, is one of the best I’ve personally worked with. During my time with Choice Hotels International, I had the pleasure of working with Crystal on a high-profile project. And Crystal played a critical role in ensuring we developed one-of-a-kind, results-driven, and highly engaging training program. Key traits of Crystal that contributed to the success of this important project were: her thoughtful listening skills, effective communication skills, and learner-centric mindset. But most of all, Crystal is delightful to work with!

Jeein Ahn, Choice Hotels International

CHALLENGE

An online test prep company hired me as their first ever UX Designer. The company is well known for its business-to-consumer (B2C) online test prep apps, but they were venturing into new business-to-business (B2B) territory with the rollout of classroom management and assignment creation tools. They engaged me to create student, faculty and administrator experiences that were tested with four high school districts in their pilot program. The platform will also be leveraged for their other test prep verticals, such as medical, nursing, accounting, legal, etc.

ACTION

I conducted competitor and user research and used the findings to inform the creation of user personas, stories and flows. I went through several iterations of low, mid and high-fidelity wireframes and prototypes (using Sketch and InVision), which were closely inspected by C-level stakeholders. After handing off designs to a UI designer and a team of remote developers, we released a minimum viable product (MVP) to pilot program participants. I conducted online and in-person interviews and surveys to gather user feedback and presented next step recommendations to the executive committee. 

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What exactly did I design?

• Faculty dashboard, assignment creation tool and scheduling system, gradebook, notifications, announcements tool, performance reporting, assignments library

• Student dashboard, calendar, assignment experience, and reports

• School administrator dashboard and reports

• New client rostering system

• Prototypes to illustrate how the B2B learning platform could be leveraged for other verticals (e.g. accounting)

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RESULT

The MVP received both high praise and useful feedback for future enhancements, which we continue to design and release for this product. The last school year-long pilot was truncated by two months due to COVID-19 related school closures; however, we were fortunate enough to gather enough user feedback and new feature requests during prior onsite visits to keep product design going in preparation for its upcoming market release.

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